Forum

For a long time now, wine marketing has been hampered by a lack of audacity, simply communicating the information requested in a declarative way. But consumers are irrational beings, in search of emotion and meaning, and they are increasingly deviating from the elusive niche in which the marketer would like them to remain. In this session, we will explore a new way forward for winegrowers and producers, far away from the beaten track of conventional marketing, where creativity meets efficiency, with #punkmarketing.