Forum

The Rosé phenomenon is not a fad. It is an important trend that has a key role to play on the international wine scene. The consumption and production of this wine is continuing to increase in all regions of France and the world. This significant trend is the result of several complementary and converging factors. It's the appeal of a product without any rules, that's affordable and accessible for the consumer. But it's also the result of the efforts of winemakers who, in Provence, the Loire Valley, in France and elsewhere, have invested in the equipment and expertise to make this wine, not by default but by design.